I passionately believe the best designs emerge from a deep understanding of the people they aim to serve. My work is driven by the maxim that user empathy is not just a tool but is the foundation of all successful design initiatives - and it's always served me well. I'm masterful at achieving business objectives too, in ways that are win-win for all.
While leading digital design at Bell Canada, Virgin Mobile, and Lucky Mobile for the last 12 years, and at Aeroplan, Air Canada's loyalty program for 5 years before that, I've spearheaded hundreds of complex yet highly successful research, design and delivery projects, while amassing a wealth of experience and skills.
So welcome to my site. Explore a sampling of the case studies in my portfolio. Review my accomplishements, skills, talents, and approach. And then I hope you'll be in touch. I promise it'll be a good conversation.