DAVID DESKIN

Design Leadership Digital Product Design & Research UX / CX Strategy B2B & B2C Service Design Personalization Design Branding & Identity Governance Editorial Workflow Optimization DesignOps Management Team Coordination & Leadership

Skills & Experience

Accomplished Digital Product Designer, Researcher, Strategist and Leader with 17+ years experience

Digital Product Design

  • Highly successful track record delivering innovative UX/CX product design work for major B2B and B2C brands serving millions of diverse users across multiple digital platforms and customer touchpoints.

  • Proficient in information architecture, content strategy, flow and interaction design.

UX / CX Design Research

  • Extensive experience in a broad array of research methodologies, including moderated and unmoderated usability testing, empathy and journey mapping, mental modeling, and behavioural change design.

  • Skilled and inspiring facilitator of design thinking workshops, comprehensive user story development, and design sprints.

Team Leadership, Collaboration and Communication

  • Highly effective at securing design and strategy buy-in amongst cross-functional stakeholders at all organizational levels, including the C-suite, and large enterprise partners.

  • Well-liked mentor and motivational team leader. Extensive in-class teaching experience, as well as online learning and courseware design.

Project & Product Roadmap Management

  • Directed many high-impact projects with cumulative annual budgets regularly exceeding tens of millions of dollars.

  • Strong end-to-end delivery and 'day-two' cross-functional team coordination skills, working with internal designers, content producers, developers, QA, business stakeholders, industry partners, and third-party agencies.

Accessibility Design and Governance

  • Knowledgeable in accessibility and inclusivity design, testing, standards, and regulations.

  • Experienced in implementing inclusivity and accessibility standards, training and best practice across large-enterprise business verticals.

Branding, Editorial & Identity Governance

  • Proven track record in delivering and maintaining B2B and B2C brand identity systems that engage and build ongoing customer loyalty and trust.

  • Expertise in developing cross-channel design guidelines and cross-platform design system operationalization, maintenance and governance. Experienced in managing editorial and language translation workflows at scale.

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